"ERING is the first ever Chinese-language magazine that taps the huge market appeal for mobile phone related news and information. Firmly leading the market, it is highly engrossing and delivers in jargon-free language. An all-round practical guide to everything mobile phones - it is entertaining, handy and relevant to owners and would-be owners alike. It features easy-to-understand, first-hand analysis and original reviews of the latest models, their functions, software and accessories, related news, interesting tips and contests. As the first print media that serves as a platform for contest interaction via mobile phones, ERING continues to capture a huge following amongst the young, especially college goers and young professionals. 大马第一本中文手机玩乐志。通过最轻松的表达方式，将专业严肃的手机科技呈现出来，针对不同的角度，全方面的将手机科技详细分析。内容包括最新手机型号、手机软件、手机配件、手机界新闻报导等等，还有大马最强的手机互动单元，是第一本以平面媒体为平台，让读者完全通过手机参与互动单元的杂志。另外每期将附赠全马最完整、最快的手机规格表，一册在手，掌握全马手机行情。所以，ERING绝对是市面上最有用、但又好玩的手机参考情报志。"