"E-pop is a dynamic and stylish Chinese magazine that is bursting with excitement. It covers the entertainment scene in Malaysia, China, Hong Kong, Taiwan, Korea, Japan and the West. Giving the scoop on the latest happenings, it is not only informative but also highly interactive, as a platform of connectivity for the reader’s community – aged below – 25. It is packaged with editorial contents that include entertainment news, juicy celebrity gossips, fun games and exciting contests. In other words, E-pop is a targeted platform for your brand exposure to the very pulse of the trendy youths. 八卦，但不恣意搞笑。搞笑，但有专业态度。专业，但不沉闷无聊。“无聊”，但e-pop无聊得有营养！每周可定期获取最有营养、最新、最HITO、最好玩的娱乐资讯， 就是e-pop要给你的最重要元素，让你成为“娱乐资讯达人”！还有各种想像不到的交流单元， 让读者互动大不同！一本开拓新程式的生活娱乐志，对，这么简单，就是e-pop！"